About
Outdoor Gear Wasn't Built for You. We Are.
Most outdoor gear is designed for men and adjusted for women as an afterthought. A smaller size, a different color, the same fit problems. The classic "shrink it and pink it."
Women have been making do with gear that doesn't work for their bodies for decades, and the industry has mostly shrugged.
We're not shrugging.
Sojurnr exists because women with gear that actually fits go farther, push harder, and come back for more. The outdoors shouldn't feel like it belongs to someone else. Neither should your pack.
You're Not Hardcore. We're Not Hardcore.
But we do believe women deserve ultralight gear that actually fits, without the gram-counting ego trip.
Inspired by Search and Rescue teams and the women who serve on them, we know that being found starts before anything goes wrong. Wear colors that stand out. Stay aware of your surroundings. Know where you are before you need to know where you are.
That's why our packs come in high-visibility colors with reflective trim. Not as a style choice. As a safety one. They're also built to carry weight with your body instead of against it.
We build with recycled fabrics where we can, and we'll always tell you exactly what's in your gear.
We design for hikers, weekend wanderers, section trekkers, and peregrinas on the Camino who just want a pack that fits. No toothbrush cutting. No gatekeeping. No gear that was never really made for you.
We're building something beyond gear. Sojurnr exists to make the outdoors feel like it belongs to women, especially women of color, on the trail and in the brand itself.
The trail is yours. The gear should be too.
It all started with a pandemic and a pack that didn't fit.
I didn't grow up camping or hiking. As the daughter of immigrant parents, the outdoors wasn't part of my world. Then in 2020, a shelter-in-place order hit while I was on a California mountaintop with friends, and everything changed.
Before the pandemic I was a competitive outrigger canoe paddler in San Francisco. When quarantine made that impossible, a teammate and I turned to hiking and backpacking instead.
My first trip was rough. No experience, clunky car-camping gear, a pack that didn't fit, a big rainstorm, and a ten-year-old tent that leaked all night. But waking up miles from my car, with a breeze on my face and nothing but stillness around me, I felt something shift. For the first time in a long time, I slowed down.
Over the next few years I went through four different packs. None fit. None worked. All left me in pain. The gear simply wasn't made for my body.
Talking to other women, I realized it wasn't just me. And as a Filipino American, I kept noticing how few women of color I saw on the trail. I started asking a question I couldn't shake: why don't more of us go backpacking? Is it the cost? The culture? The gear that was never designed for us?
Sojurnr is my answer to that question.
We're building a brand where women, especially women of color, feel like the outdoors was made for them too.
Because it was.
Jennifer Villamin, Founder & CEO
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